SEO or Search Engine Optimization is a great way to market your website. If you put time and money into SEO it’s like investing in a house. If you get rankings in the search engines, you tend to keep those rankings over time. So, if you invest $15,000 a year into SEO and then stop, you now have rankings that will continue to drive traffic to your site – at least until your competition finds ways to outrank you. This takes time and money though and the vision to know how valuable SEO really is. Unfortunately, many people still do not take SEO seriously and that gives those of us who do a big leg up.

The other big benefit of SEO is the “long tail” that it creates. With PPC, you target specific keywords and phrases in your campaign but you may be missing out on many ways that users search for you. For example a user searches for “SEO Consultant Cleveland“. You might have targeted this key phrase in your PPC campaign and that’s good. But, what if someone typed in “How to hire an SEO company in Cleveland”. Chances are, they’ll get completely different results and you might be able to rank for many more words and phrase combinations like this with SEO.

If you’re doing both PPC and SEO at the beginning of your campaign, the other benefit is that you might end up ranking in the organic listings (free) and the pay-per-click listings (paid) at the same time which will give you extra exposure and a better chance of landing clients.